GROWTH STRATEGY DEVELOPMENT<>ACTIVATION<>EXECUTION

The days when innovation was mainly a sequestered process are decidedly gone. Companies are seeking the right mix of employees, customers, technology partners, and other contributors to push their thinking in novel directions, leading to innovative ideas and solutions.   

We employ proprietary curiosity frameworks to dig deep into unmet needs and jobs-to-be-done. Through multi-level exploration, we uncover nuance and complexities that can make the difference between success and failure.

We utilize proprietary empathy frameworks with stakeholder groups to understand feelings and desires – and then quantify them. Greater empathy leads to stronger innovation (Catalyst) and transformative initiatives have a significantly stronger outcomes when stakeholders are meaningfully engaged (HBR).

Because we begin with engaging your organization’s stakeholders through curiosity and empathy, innovative ideation and conceptualization of growth opportunities take formation from a broader set of perspectives, generating more unique options.

We create a safe space for candid, creative and thorough dialogue. We are focused on desired outcomes and the roadmaps to achieve them. We leverage innovation lenses of desirability, feasibility and viability, along with decades of growth strategy experience, optimizing for value creation, delivery, and capture that resonates. 

We employ a systematic approach to categorizing, segmenting, and prioritizing growth opportunities. 

Activating growth channels takes intentional, coordinated action across leadership, management, and front lines. Theoretical planning transforms into practical implementation, with appropriate resources and talent ready to take action. We provide a game-plan to boost momentum in this important phase.

We know that growth channels are most often a part of a bold and compelling vision of the future. We help executives connect with stakeholders and demonstrate passion, confidence, and authenticity that in turn inspires trust and commitment. We guide you in building a growth story that energizes and excites.

Organizations executing growth transformations that successfully engage their talent, invest the right resources and maintain implementation rigor report 2x the EBIT growth of peers (McKinsey). We collaborate with you to develop an engagement roadmap that leads to active participation and empowerment of critical stakeholder groups.

We help you get everyone rowing in the same direction.

In a world of constant change, the spoils go to the nimble (Reeves & Deimler, HBR). We help you stay abreast of micro-considerations and macro-trends, recognize gaps, and adjust accordingly. Leveraging a combination of resource-management and change-management expertise, we collaborate with you to keep indicators, milestones, goals and outcomes on track.

Achieving transformative outcomes - those that are gained via a fundamental shift in the way an organization creates, delivers, and captures value - requires a long-term perspective. Tomorrow’s 2x the EBIT growth of peers can dwindle if new growth channels aren’t concurrently being developed and activated. We are a preferred partner in regenerative growth achievement.